Advantages and disadvantages of the different communication channels
Both communication channels have advantages. For example, online communication can be expected to have a higher reach and less scattering loss, because exact monitoring is possible. At the same time, your climate protection commitment can be transparently tracked by the consumer, because if our smart certificate is integrated on the website, an automatic link to your own climate partner page is guaranteed.
This makes it possible to see directly what quantities of CO2 have been offset so far, which project the money is going to and what data the CO2 offsetting is based on.
In addition, offline communication also has advantages, because it is precisely the presence and the brand effect, as well as the "advertising to touch" that cannot be denied. The advertising materials provided by the Blue Planet Certificate can also be used for offline communication - for example in the form of flyers, brochures, posters or directly on your product.
Commitment should be communicated!
Ultimately, there is no denying that one's own commitment should always be communicated, whether offline or online. Climate protection is also increasingly demanded by society - by politicians, private individuals, the economy, but also individual companies. Be a part of this movement! Protect ecosystems, plant trees and reduce your impact on the climate with the Blue Planet Certificate.
More about the possibilities of communication can be found in your own customer account!