Although we have increasingly returned to our "old" daily routine in recent months, annual sales in e-commerce are expected to increase by almost 20% by the end of 2022. So says the CEO of Channable, the world's leading provider of e-commerce solutions.

Communication of corporate values increasingly important

Based on these figures, it is clear that online communication continues to be important and is also becoming increasingly important. But offline communication should not be underestimated either. For example, a consumer study from 2021 shows that 45% of Christmas shopping is still done in stores. In addition, the communication of corporate values is becoming increasingly important. Generation Z in particular - people born between 1997 and 2010 - pay particular attention to authenticity and responsible action by companies when making their purchasing decisions. This is also shown in a study by McCann Worldgroup: 57 percent of those surveyed would pay more for products from a company that shares their values. Environmental protection was an important factor.

But communicating corporate values does not only have a positive effect on end customers. It can also be worthwhile in B2B trade to communicate sustainable corporate goals.

How can we support you in this? 

We provide you with various materials, from flyers to your personalized certificate, for offline communication of your individual CO₂ offsets. Find out more here as well as in your customer account.

Sources:

Study Shopping Behavior Christmas

Study Generation Z